Rachel Hartman
Updated on: October 13, 2024 3:14 pm GMT
In a city where dining options have dwindled, the impending closure of Eastside Pizza House has left the community with a heavy heart. After two years of serving uniquely crafted pizzas, co-owner Jabee Williams has announced that the popular spot will shut its doors at the end of September due to ongoing financial struggles.
Challenges in the Neighborhood
The closure comes as a disappointment not only to loyal customers but also to a neighborhood that has traditionally faced challenges, including a lack of dining establishments. Williams, a celebrated rap artist and community activist, opened Eastside Pizza House in February 2022 with high hopes of creating a gathering place for the local community. Unfortunately, low sales and a lack of foot traffic have hindered the restaurant’s success.
- Location Issues: The visibility and accessibility of Northeast 23rd Street have contributed to its struggles. Williams expressed that many people do not view the area as a dining destination.
- Sales Targets: Eastside Pizza House needed nearly $1,500 in sales each day but often fell short, even on busy days, pulling in less than half this target.
“The area hasn’t really seen much traffic,” Williams told Free Press. “People aren’t just walking up, wanting to go eat. They don’t think about the Eastside like that, yet.”
A Unique Culinary Experience
Eastside Pizza House distinguished itself not only through its creative menu but also by celebrating local history. The restaurant featured signature pizzas inspired by Black Oklahomans and significant cultural contributions.
- Menu Highlights: Pizzas were named after historical figures and landmarks, including:
– Clara Luper, a civil rights activist
– Ralph Ellison, a renowned author
– Jimmy Rushing, a noted musician
The black, charcoal-infused crust became a signature element, drawing in those curious about trying something different. Williams wanted to provide not just food but a deeper connection to the community through these culinary offerings.
Community Impact and Future Plans
In its short existence, Eastside Pizza House worked hard to be more than a restaurant. Staff organized community events and collaborated with local chefs to generate buzz. Despite these efforts, Williams acknowledged that ultimately, it was not enough to sustain the business.
“I was sad. It was difficult to tell the employees,” Williams recounted. “It was my baby. But God is good to me. I’ve got so many other things going on. That’s not the end for me.”
The decision to close gives employees some time to seek new opportunities. Williams aims to keep the essence of Eastside Pizza House alive, considering options such as pop-up shops and partnerships with local stores.
“I’m hopeful that in the future, if things improve, I might be able to open again,” he said.
Support Local Businesses
Despite the closure, there remains a sense of optimism for the Eastside community. Nearby businesses like Carican Flavors and Florence’s Restaurant continue to thrive, providing hope for the area’s revitalization. Williams encourages fans of Eastside Pizza House to visit before its final day on September 30.
- Surviving Restaurants:
– Carican Flavors
– Florence’s Restaurant: Winner of a James Beard Foundation Award
– Scrambl’d: Another restaurant co-owned by Williams that is still successful
Williams plans to stay engaged with the community and is grateful for the loyal customers who supported Eastside PizzaHouse since its opening. The restaurant posted a heartfelt message on social media, thanking patrons for stepping away from busier downtown spots.
Conclusion
The closing of Eastside Pizza House is a big loss for everyone who loved its mission of bringing people together and serving delicious food. Even though the restaurant is closing for now, there’s still hope that Williams and his team will bring back the Eastside Pizza spirit in new ways someday. As he looks ahead, Williams wants everyone to keep supporting local businesses because they help make our communities lively and special.
