Tim Wigmore
Updated on: October 7, 2024 6:12 pm GMT
The excerpt discusses the evolving landscape of sports broadcasting, particularly focusing on the NFL and the strategies employed to reach wider audiences in the digital age. As traditional cable viewership declines, sports, especially NFL games, have become one of the last bastions of broadcast television, with a significant majority of games still airing on traditional networks. However, the NFL recognizes the necessity of adapting to changing viewer preferences, including a shift toward streaming platforms and mobile viewing.
NFL commissioner Roger Goodell highlights that while a large number of games remain on broadcast TV, there is also a growing need to leverage streaming services for broader reach and increased revenue through advertising and subscriptions. The move toward unique broadcast arrangements, such as one-off games on platforms like Amazon and Netflix, signifies an openness to experimenting with different distribution methods to maximize audience engagement and revenue potential.
The article also notes the importance of flexibility in viewing options, akin to the model seen during the Olympics, where viewers could choose from a variety of events. With the rising trend of streaming, which accounted for over 41% of total TV viewing as of July 2023, the sports industry is urged to embrace innovation in broadcasting formats and interaction—particularly targeting younger generations who favor more engaging and gamified experiences.
The article talks about how sports media rights are changing because people want more ways to watch their favorite games. It points out that the NFL and other sports leagues have a chance to come up with new ideas for how they show and share their games. This can help keep fans excited and make sure they keep making money.
