Kyler Alvord
Updated on: October 16, 2024 12:46 am GMT
In a bizarre turn of events, a confrontation erupted between a 7NEWS reporter and the co-founder of Nicheliving, Ronnie Michel-Elhaj, in Applecross, raising serious questions about customer service and transparency within the troubled building firm. The incident occurred while the company faces backlash over ongoing concerns related to unfinished homes, with many customers waiting for years to see their properties completed.
Caught in the Crossfire
On Saturday, 7NEWS reporter Geof Parry sought answers from Michel-Elhaj as the builder met with tradesmen at his wife’s luxury property still under construction. Parry confronted him about why work was continuing on this personal project while over 200 customers had been left waiting for their homes, some for nearly four years. Parry began, “Your customers are upset that you are finishing this house before theirs — do you have anything to say to them?”
The exchange quickly escalated when Michel-Elhaj forcefully swiped the microphone from Parry’s hands. This prompted a physical altercation between the Nicheliving head and the cameraman, leading to a brief scuffle that knocked them both through a fence. In the aftermath, both men landed on the ground, with Parry continuing to question Michel-Elhaj despite the chaos. “I just wanted to ask you a couple of questions, this is ridiculous,” he insisted.
Customer Concerns
The altercation highlights broader challenges facing Nicheliving. Over the past few years, hundreds of customers have reported that they are nearing a breaking point due to delays in construction. Many have been left feeling abandoned as they seek resolution and completion of their homes. Some stories even suggest that people have been pushed to the brink of homelessness amid ongoing construction issues.
The Building Services Board has not renewed Nicheliving’s registration, a decision that hindered customers from accessing vital home indemnity insurance of up to $200,000. This situation has left many customers anxious about the future, with Nicheliving’s lawyers appealing the Board’s decision to the State Administrative Tribunal, further delaying any intervention.
Debt and Financial Struggles
The ongoing legal issues also reveal severe financial stress within the company. Reports indicate that Nicheliving is struggling under a burden of $44 million in debt, part of which is owed to the Australian Taxation Office. These financial difficulties have sparked concerns about the viability of the company and the future of ongoing construction projects.
In light of the ongoing investigations, the situation remains precarious, with customers left in limbo and uncertain about their investments. “Violence is never OK, but we particularly deplore the fact that [this is] someone going about their work,” said Premier Roger Cook, defending Parry’s actions during the confrontation.
Press Freedom and Accountability
Following the altercation, 7NEWS’ news director, Ray Kuka, condemned Michel-Elhaj’s actions, stating that it would not deter the news organization from reporting on the situation at Nicheliving. “Its boss should spend less time trying to cover up the truth and more time engaging with frustrated homebuyers,” Kuka said in a public statement.
This incident underscores the importance of accountability in the building industry, particularly in a climate where customer trust is at stake. With many clients facing financial burdens and housing insecurity, the need for transparency and direct engagement from company leaders is more crucial than ever.
The Road Ahead
As Nicheliving prepares to return to the tribunal in November, tensions remain high. Customers continue to voice their frustrations, hoping for resolution and answers regarding the timeline for their homes. For many, the circumstances are grim, as they find themselves caught in a web of unfinished construction and increasing uncertainty.
While the clash between Michel-Elhaj and Parry caused quite a stir, it also amplified the ongoing struggles of those affected by Nicheliving’s operational challenges. The wider community now watches closely, hoping for swift action to bring about change, resolve customer grievances, and restore faith in the construction process.
At this juncture, effectively communicating with stakeholders, including unhappy customers, must take precedence to ensure that any lingering issues are addressed and resolved. If you have concerns about Nicheliving, whether you are a customer or part of the community, staying informed and voicing your opinions will be essential in pushing for accountability and reform.
Stay tuned for the latest news from Nicheliving!
