Anindita Chatterjee
Updated on: October 8, 2024 1:51 pm GMT
Wolverine Boots Partners with Michigan Football Players for ‘Blue-Collar Crew’ and Launches New Apparel Line
In a strategic expansion of its partnership with the University of Michigan, renowned boot brand Wolverine has united with several Michigan Wolverines football players to create the “Blue-Collar Crew.” Based in Rockford, Michigan, Wolverine aims to highlight the values of hard work and perseverance through this initiative while simultaneously supporting the athletic community.
Details of the Partnership
The collaboration was officially announced recently, with Wolverine stating that it intends to celebrate not only the spirit of collegiate athletics but also the blue-collar workers who contribute to the nation’s economy. A portion of the proceeds from all merchandise sold under this initiative will be donated to Champions Circle, Michigan’s primary Name, Image, and Likeness (NIL) collective. This initiative is significant as Champions Circle has been recognized as one of the top 15 NIL collectives in the country by On3.
Scott Schoessel, the Chief Marketing Officer of Wolverine Boots, expressed the brand’s commitment to shedding light on tradespeople, saying, “The trades workers that keep our country moving day after day deserve to be in the spotlight as much as the collegiate athletes we cheer on every weekend.” Through this partnership, Wolverine aims to demonstrate that the same work ethic celebrated in college sports is mirrored in various skilled trades.
Featured Athletes and Tradespeople
The “Blue-Collar Crew” includes a roster of eight notable Michigan football players, each selected for their exemplary work ethic both on and off the field. They are:
- Donovan Edwards – Senior Running Back
- Mason Graham – Junior Defensive Tackle
- Max Bredeson – Senior Fullback/Tight End
- Colston Loveland – Junior Tight End
- Will Johnson – Junior Cornerback
- Alex Orji – Junior Quarterback
- Benjamin Hall – Sophomore Running Back
- Blake Frazier – Freshman Offensive Tackle
In addition to the football athletes, Wolverine has also recognized several professionals from various trades, forming a broader narrative around the concept of “blue collar.” These include:
- Saray Hernandez – Traveling Welder
- Stephen Madrosen – Foreman Electrician
- Leah Houghtaling – Woodworker
- Miggie Milan – Water Tower Welder
The initiative further extends to include three high school students from Michigan pursuing careers in the trades:
- Duncan Ruby from Clarkston
- Grace Colone from Brighton
- Carter Worm from Ahmeek
Maize and Blue-Collar Collection
Coinciding with the launch of the “Blue-Collar Crew,” Wolverine has introduced a new line of apparel and boots branded as the “Maize and Blue-Collar Collection.” This limited-edition gear, which aims to cater to University of Michigan fans and supporters, also contributes funds to support student-athletes through Champions Circle.
The collection includes:
- Wolverine x University of Michigan Overman Hooded Canvas Shirt-Jac
- Wolverine x University of Michigan Bucksaw Hooded Flannel Shirt-Jac
- Wolverine x University of Michigan Floorhand Moc Toe Work Boot
- Wolverine x University of Michigan Team #144 Commemorative 1000 Mile Boot
Fans and customers can find more information about the “Blue-Collar Crew” and explore the full collection by visiting Wolverine’s official website.
Upcoming Games and Team Performance
The Michigan Wolverines football team is gearing up for a critical matchup against No. 3 Texas at The Big House, which promises to be an exciting event for fans and athletes alike. As the season progresses, the team’s performance is attracting significant attention, especially after their initial win against Fresno State with a score of 30-10.
This upcoming game marks an important moment in Michigan’s football schedule, highlighting a matchup against another top-tier team, a rarity in non-conference play since the 1994 season. The Wolverines’ athletes, supported by Wolverine’s new initiative, are focused on showcasing their resilience and skills on the field.
Wolverine Boots’ innovative approach to blending athletics with appreciation for trades honors the hardworking spirit that reflects across various professional landscapes. Through the “Blue-Collar Crew,” the company is set to establish a narrative that celebrates both collegiate athletes and essential workers contributing to the fabric of society.
To stay updated on the Michigan Wolverines football team and Wolverine Boots, you can check out their social media pages.
