Harry Cummins
Updated on: October 8, 2024 1:59 pm GMT
Michigan Wolverines football players have forged a renewed partnership with Wolverine, a heritage boot brand based in Rockford, Michigan, to create the “Blue-Collar Crew.” This initiative was officially announced on Wednesday, emphasizing a shared vision of celebrating hard work and dedication. A significant portion of the proceeds from the accompanying merchandise will support Michigan’s primary NIL collective, Champions Circle, which has recently been recognized as one of the top 15 in the nation by On3.
The Blue-Collar Crew: Celebrating Grit and Determination
This partnership expands Wolverine’s 2024 talent roster by including trades professionals from various industries, demonstrating that the term “blue collar” embodies a mindset of persistence and hard work rather than a specific job category. Scott Schoessel, Chief Marketing Officer of Wolverine Boots, articulated this vision, stating, “The trades workers that keep our country moving day after day deserve to be in the spotlight as much as the collegiate athletes we cheer on every weekend.”
Schoessel highlighted the importance of showcasing the work ethic of tradespeople alongside the recognized effort of college football players. “As a society, we celebrate the grit and toughness of college football stars getting the job done on the gridiron, but we often overlook those practicing that same work ethic in their professions. Our goal is to show that being blue collar is badass, no matter your trade.”
Featured Athletes in the Campaign
The Michigan football players selected for this initiative exemplify the qualities associated with a blue-collar ethos. The roster includes:
- Donovan Edwards – Senior Running Back
- Mason Graham – Junior Defensive Tackle
- Max Bredeson – Senior Fullback/Tight End
- Colston Loveland – Junior Tight End
- Will Johnson – Junior Cornerback
- Alex Orji – Junior Quarterback
- Benjamin Hall – Sophomore Running Back
- Blake Frazier – Freshman Offensive Tackle
Beyond the college athletes, Wolverine has also included various trade professionals in their campaign, such as traveling welder Saray Hernandez, foreman electrician Stephen Madrosen, woodworker Leah Houghtaling, and water tower welder Miggie Milan. The effort also includes three high school students pursuing careers in the trades: Duncan Ruby, Grace Colone, and Carter Worm.
New Merchandise Launch: Maize and Blue-Collar Collection
Accompanying the launch of the Blue-Collar Crew is a new line of game-day-ready boots and apparel, branded as the “Maize and Blue-Collar Collection.” This limited-edition merchandise serves not only to celebrate Michigan’s athletic achievements but also to benefit student-athletes. A portion of the sales from this line will also aid Champions Circle, providing financial support for the athletes.
The collection includes:
- Wolverine x University of Michigan Overman Hooded Canvas Shirt-Jac
- Wolverine x University of Michigan Bucksaw Hooded Flannel Shirt-Jac
- Wolverine x University of Michigan Floorhand Moc Toe Work Boot
- Wolverine x University of Michigan Team #144 Commemorative 1000 Mile Boot
These items reflect both the school spirit and the rugged work ethic represented by both Michigan football players and the broader trade community.
Looking Ahead: Michigan Football’s Upcoming Challenges
As the Michigan Wolverines prepare for an upcoming match against No. 3 Texas, the focus of the football program appears to mirror the values expressed in the Blue-Collar Crew campaign. The Wolverines, currently ranked No. 10, will face Texas at The Big House, marking a significant game early in the season. Fans are encouraged to follow along for live updates and highlights as the action unfolds.
For more details on Wolverine’s Blue-Collar Crew and to explore the limited-edition merchandise, enthusiasts can visit Wolverine’s official website at Wolverine.com/bluecollar.
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