Margaret Chrystall
Updated on: October 8, 2024 2:23 pm GMT
The recent release of Beetlejuice Beetlejuice, directed by Tim Burton and featuring returning stars Michael Keaton, Winona Ryder, and Catherine O’Hara, is proving to be a significant success at the box office. The film had an impressive opening, earning $41.5 million on its first day, which includes preview screenings. This figure marks the second-largest opening day ever for a September release, trailing only behind 2017’s It. The film is on track for a weekend total expected to range from $90 million to $97 million, potentially making it the highest opening weekend for a September release, just shy of It‘s record.
Audience demographics indicate a strong female skew, with around 59% of ticket buyers being female, and a notable turnout from Latino and Hispanic audiences, who comprised 36% of the admissions. The overall positive reception is reflected in an 81% positive PostTrak score, although critics have given it a B+ CinemaScore, suggesting some mixed feelings among viewers.
In comparison, The Front Room, a horror film by A24, has struggled significantly, projecting a weak opening of around $1.5 million with a disappointing C- CinemaScore and a poor audience reception. This contrasts sharply with Beetlejuice’s strong box office performance, even as it faces competition from ongoing releases.
Beetlejuice has brought new life to the old franchise and is doing really well for Warner Bros. After a summer with some not-so-great movies, this one is a big hit! Its mix of familiar characters, a fun cast, and spooky themes makes it perfect for Halloween. This should keep it popular in the weeks to come.
