Snigdha Ahuja
Updated on: October 8, 2024 7:29 pm GMT
Chaos at Mumbai Metro for ‘Call Me Bae’ Promotion
On September 4, 2024, Mumbai’s Versova Metro station became the center of excitement as Ananya Panday and her co-stars from the new Prime Video series “Call Me Bae” took to the metro for a unique promotional event. The cast, including director Collin D’Cunha and fellow actors Lisa Mishra, Niharika Lyra Dutt, Muskkaan Jaferi, Gurfateh Pirzada, Vihaan Samat, and Varun Sood, boarded the 12:40 PM train to the Western Express Highway (WEH) station, delighting and surprising commuters along the way.
This unusual marketing strategy aimed to attract attention to their upcoming show, which follows the ups and downs of an heiress turned hustler, bringing a fresh twist to the conventional promotional methods typically seen in the industry.
Metro Takeover: A Unique Marketing Strategy
The promotion of “Call Me Bae” involved a comprehensive takeover of the Mumbai Metro system. From the moment commuters arrived at the Versova station, they were greeted by branded trains, overhead screens playing the series’ trailer, and marketing materials adorning various parts of the station.
“Marketing a new show requires innovative approaches, and what could be more unexpected than a metro takeover?” remarked one observer. The atmosphere was electric as fans recognized the cast and gathered to interact with them, creating a buzz that resonated throughout the station.
High Energy with the Cast
As the cast boarded the metro, they were greeted with cheers and well-wishes from stunned onlookers and passionate fans alike. For several actors, this trip marked their first experience on the Mumbai Metro, adding an extra dimension of excitement to the day.
During the ride, Ananya Panday shared insights about her character, Bella Chowdhary, popularly referred to as Bae. “My character undergoes a significant transformation, dealing with the reality of moving from wealth to a modest lifestyle while trying to discover her true self in the bustling city of Mumbai,” she explained.
A Character Named Bae
Panday elaborated on Bella Chowdhary’s journey: “Bae discovers that her street smarts and distinctive style are her most valuable assets as she navigates life in a new city.” She highlighted the importance of authenticity in her character, stating that despite her struggles, Bae retains both her innocence and zest for life, which makes her story compelling.
When Panday was asked about her character’s relationship dynamics, she humorously suggested, “I wouldn’t advise anyone to take Bae’s dating advice. She’s quite a mess in that area. However, I would say it’s essential to follow your heart and embrace your mistakes.”
Director Collin D’Cunha’s Insights
Director Collin D’Cunha, making his debut directing a complete series, echoed Panday’s sentiments about character development in a series format. “Working on an eight-episode series allows for deeper exploration of characters with more time to showcase their journeys,” he remarked.
Describing “Call Me Bae” in five words, D’Cunha summarized it as “Fun, fresh, thoughtful, inspiring, fashionable,” highlighting its dynamic resonance with the audience.
Casting Chemistry and Rapid Fire Fun
As the metro closed in on their destination, the cast participated in a quick round of questions regarding their Amazon shopping habits and Prime Video preferences. Their unanimous answer? “Call Me Bae, every day!”
Upon arriving at the WEH station, they engaged with fans and media, showcasing the camaraderie and chemistry that makes the series anticipated by many.
Ananya Panday’s Fashion Spotlight
As the lead in “Call Me Bae,” Ananya Panday’s fashion statements have been as notable as her role. Recently, she was seen wearing an ensemble from renowned designer Prabal Gurung’s Spring/Summer 2024 collection during the promotional activities.
Her striking orange knotted top paired with wide-leg black pants captured attention, demonstrating her ability to blend classic elegance with contemporary design.
Fashion Details from the Promotional Tour
Panday’s outfit featured:
- A wrap-styled chiffon top with a V-shaped neckline, adorned with bold straps and strategically placed cuts.
- Floor-length black pants with a flared style, enhancing the overall aesthetic.
- Minimalistic accessories, including metallic gold hoops and statement rings.
- Sharp-toed black pumps that added a formal touch to her casual chic look.
Her makeup, curated by artist Shraddha Naik, complemented the ensemble with a radiant base and subtle touches that highlighted her features, ensuring that she was the centerpiece of every photograph.
Previous Fashion Statements
Ananya’s fashion choices are consistently applauded. She had also recently made headlines in a stunning black mini dress from David Koma’s Spring/Summer 2024 collection, enhanced by dramatic design elements that captivated onlookers.
From a dazzling orange mini dress to more intricate ensembles, Ananya proves herself to be a fashion trendsetter, appealing to fans with her innovative style choices.
Stream ‘Call Me Bae’ on Prime Video
“Call Me Bae,” featuring Ananya Panday, is now available for streaming exclusively on Prime Video. The series promises to offer viewers a blend of humor, charm, and a narrative filled with relatable experiences tailored for a modern audience.
You can check out Ananya Panday’s official Instagram to see updates and behind-the-scenes content. There’s always exciting news about the series and the amazing people working on it!
