Michael Gooderham
Updated on: October 7, 2024 10:51 pm GMT
French performance automotive brand Alpine is set to unveil its latest electric model, the A390, at the 2024 Paris Auto Show, scheduled for October 14. The A390, which the company refers to as the A390 Beta, is a compact crossover that marks Alpine’s entry into the electric vehicle (EV) market, competing directly with models like the Porsche Macan. The concept will be presented to the media on October 11, offering an early look at the sleek design features expected to distinguish Alpine’s new offerings.
A390 Beta Set for Paris Debut
Alpine has generated buzz with the release of teaser images showcasing the side profile of the A390 Beta, hinting at its sporty, low-slung fastback architecture. This new model is designed to be more than just a competitor in the electric crossover segment; it represents part of a broader strategy to expand Alpine’s brand appeal. “We want something high-performance, sporty and energized. We don’t want something that just goes in straight lines super quickly,” said Alpine design chief Antony Villain, emphasizing the company’s focus on an engaging driving experience.
Production Timeline and Plant Details
The A390 is slated for production beginning in 2025 at Alpine’s manufacturing facility in Dieppe, France. This plant is currently responsible for the production of the Alpine A110, the brand’s celebrated gasoline-powered sports car. With the shift toward electric vehicles, the A390 will utilize a platform from the Renault-Nissan-Mitsubishi Alliance, specifically the CMF-EV architecture. This same groundwork is featured in other notable models, including the Renault Megane E-Tech and Nissan Ariya.
Strategic Positioning within Electric Vehicle Market
Alpine is not only introducing the A390 to elevate its brand presence; it also plans to launch the A290, an electric compact hatchback, in early 2025. This hatchback will use a cost-effective version of the Alliance’s CMF-B EV platform, referred to as the AmpR Small platform. Together, these models signal Alpine’s ambition to cultivate a seven-vehicle lineup aimed at redefining sporty driving within the electric vehicle sphere.
Understanding Alpine’s Naming Convention
The A390 follows a distinctive naming structure employed by Alpine, where each model begins with an ‘A’ representing the brand and is followed by a three-digit number. The first digit conveys the size and market positioning of the vehicle, while the second two digits categorize the model’s focus on either sportiness or practicality. For instance, vehicles designated with ‘10’ are sporty, such as the current A110, while ‘90’ models, including the A290 and A390, reflect a versatile, lifestyle-oriented approach.
- A110: Sporty two-seater coupe
- A290: Practical electric hatchback
- A390: Upcoming electric crossover
Technological Innovations and Features
The A390 aims to incorporate advanced engineering that would be familiar to enthusiasts of the flagship A110. Villain stated that the goal is to replicate the driving dynamics of the A110 across various segments, utilizing features such as torque vectoring and four-wheel steering to ensure an exhilarating driving experience. These innovations are designed to enhance not just performance but also the overall engagement of the driver.
Future Plans for Alpine
As part of its strategy for growth, Alpine has confirmed plans to enter the U.S. market by 2027, launching with the A390 and another crossover targeting segments dominated by the Porsche Macan and Cayenne. This entry marks a pivotal moment for the brand as it aims to position itself against established players in the premium automotive market.
The Vision for Alpine’s Electric Lineup
Alpine’s commitment to becoming a significant contender in the electric vehicle landscape is underscored by the company’s ambitious plans. The A390 will be one of seven EVs in its “dream garage,” further indicating a focused strategy to diversify and enhance its offerings. According to Alpine executives, the brand is ready to expand its footprint beyond the traditional two-seater coupe segment and into larger vehicle categories.
As the auto industry increasingly shifts towards electrification, Alpine’s forthcoming models will play a crucial role in shaping its future. Both the A390 and the A290 are set to embody the brand’s philosophy of merging performance with practicality, creating a compelling value proposition for consumers.
The A390 Beta is about to be released, and everyone in the car world is excited to see how Alpine’s new crossover will appeal to both fans and regular drivers.
