Seema Khaneja MD
Updated on: October 16, 2024 4:25 pm GMT
In a historic move, Mattel has introduced its first-ever Diwali Barbie doll, celebrating the vibrant Indian festival that embodies the triumph of light over darkness. Released just in time for the festival, the doll is designed in collaboration with acclaimed Indian fashion designer Anita Dongre.
Celebrating Diwali Through Fashion
The Diwali doll features rich traditional elements reflective of Indian culture. Dongre crafted a stunning outfit that includes:
- A cropped top (choli)
- A floral vest (koti)
- A patterned lehenga skirt that is ankle-length
Dongre expressed her enthusiasm about the project, stating, “In celebration of Diwali, Barbie and I are both encouraging fans around the world to celebrate the beautiful heritage of Indian fashion and culture.” She shared that she aimed to connect “modern aesthetics with traditional craftsmanship” in her design.
A Symbol of Strength and Beauty
The lehenga is adorned with floral designs featuring dahlias, jasmine, and Indian lotus, which symbolize strength and beauty. To complement the ensemble, the doll wears golden bangles and earrings, mirroring the radiant lights associated with Diwali celebrations.
A Global Stage for Indian Culture
Lalit Agarwal, country manager for Mattel India, highlighted the importance of this release in showcasing India’s vibrant cultural heritage on a global stage. He noted that this effort plays a role in celebrating diversity and beauty across different cultures.
Diwali, also known as the festival of lights, will be celebrated on November 1 this year, with some festivities starting on October 31. The five-day event includes gatherings, fireworks displays, feasts, and prayers, symbolizing the triumph of good over evil.
Barbie’s Evolution
This doll represents a significant shift for Barbie, which has long been criticized for its limited representation of beauty and culture. Historically, Barbie was known for her blond hair and unrealistic proportions. However, over the years, the brand has evolved to include:
- 35 skin tones
- 97 hairstyles
- Nine body types
Mattel’s executive vice president, Lisa McKnight, noted the brand’s transformation, saying, “Barbie used to be a more singular reflection of beauty and more one-dimensional. Today, there are many Barbies, and we’ve got multiple views of the brand.”
Conclusion
The new Diwali Barbie doll is an exciting moment for toys and celebrating different cultures. By working with Anita Dongre, Mattel is not just adding to its collection but also recognizing an important festival that many people celebrate. As Barbie becomes more diverse, fans everywhere can look forward to even more dolls that represent different cultures in the future.
