Snigdha Ahuja
Updated on: October 13, 2024 6:22 am GMT
The Victoria’s Secret Fashion Show is making a grand return in 2024, promising an exciting lineup that includes legendary artist Cher, K-pop sensation Lisa from Blackpink, and rising star Tyla. This year marks the first time the show will feature an all-female performance lineup, reflecting a significant evolution in the brand’s approach to beauty and entertainment. With this comeback, Victoria’s Secret is aiming to reclaim its place in the fashion world.
Cher Leads the All-Female Lineup
Victoria’s Secret confirmed Cher as the headlining performer for the show scheduled for October 15 in Brooklyn, New York. Known as the “mother of fashion,” Cher’s involvement raises anticipation for an event that showcases not just models but music icons as well. In their announcement, Victoria’s Secret stated, “It’s a woman’s world, so it’s understood that you can’t have a fashion show without the mother of fashion herself — @Cher!”
Besides Cher, the company has also announced Tyla will be taking the stage. Tyla, fresh off her recent Grammy win for Best African Music Performance, shared her excitement about participating in the show, stating, “What’s even more exciting is the celebration of diversity, showcasing a broader range of beauty, which makes this moment truly special.”
Completing the musical trio is Lisa, the Thai-born member of Blackpink, who expressed her enthusiasm for this iconic night in fashion, saying, “The 2024 show will deliver precisely what our customers have been asking for.”
- Cher – Oscar-winning singer and actress, known for hits like “Believe.”
- Tyla – Grammy-winning artist renowned for her fresh perspective on pop and R&B.
- Lisa – K-pop sensation whose recent work has topped global music charts.
A Star-Studded Runway
Alongside the musical performances, numerous renowned models are set to return to the runway. Celebrities like Gigi Hadid, Tyra Banks, Paloma Elsesser, and others will strut their stuff, reviving the glamorous essence of the iconic show. This return to form is significant, as the Victoria’s Secret Fashion Show was a must-watch event for millions worldwide since its inception in 1995.
Historically, the show has featured performances by top artists such as Taylor Swift, Ariana Grande, and Lady Gaga. Victoria’s Secret aims to recreate that spectacle with a fresh, inclusive perspective that resonates with modern audiences.
The Show’s Evolution
After being discontinued in 2018, the show faced scrutiny over its portrayal of women, which many criticized as outdated amid growing calls for more diversity and representation in fashion. Viewership had declined significantly, dropping from nine million in 2014 to just three million by 2018.
In a statement, Victoria’s Secret acknowledged this shift, saying, “We’ve read the comments and heard you. The Victoria’s Secret Fashion Show is BACK and will reflect who we are today.” This commitment to change suggests the brand is determined to learn from its past while rediscovering its identity in the style world.
Celebrating Diversity and Empowerment
The 2024 comeback aims to celebrate diversity and showcase beauty beyond traditional standards. This shift includes not only the all-women performance lineup but also an emphasis on body positivity and gender inclusivity. Such changes are essential for Victoria’s Secret to regain its relevance in an evolving market.
Brand executives have indicated that the show will incorporate elements of “glamor, runway, fashion, fun, wings, [and] entertainment,” all viewed through a modern lens that recognizes social changes over the last few years.
Prominent Figures Recognized
This year also marks a significant moment for the performing artists involved, particularly Cher, who has recently been inducted into the Rock & Roll Hall of Fame, and Tyla, whose music is gaining international acclaim. Lisa, too, is riding high on her recent successes, including her debut single reaching notable positions on global music charts.
As excitement builds for this much-anticipated show, industry insiders and fans alike are looking forward to seeing how Victoria’s Secret will blend performance, fashion, and empowerment during what promises to be a transformative evening.
Conclusion
The 2024 Victoria’s Secret Fashion Show is going to be an exciting event that shows how far we’ve come in being inclusive. With stars like Cher, Lisa, and Tyla leading the show, it will highlight a fresh and new look for the brand. As the date gets closer, both longtime fans and new viewers will be eager to see how Victoria’s Secret honors its history while also moving forward in today’s fashion world.
