Seema Khaneja MD
Updated on: October 16, 2024 6:16 am GMT
New York Giants defensive tackle Dexter Lawrence is not just dominating the field, but he’s also proving he can shine in front of the camera. He is the star of Campbell’s new Chunky Soup commercial, showcasing his acting talent while promoting a high-protein meal option.
Lawrence’s New Role
In the latest commercial, Lawrence stands in front of a mirror and jokes about his nickname, “Sexy Dexy,” referencing the phrase “Stay Sexy.” This playful tone adds charm to the advertisement, linking the athlete’s personality with the product being pitched.
Campbell’s Chunky Soup has a long-standing history with NFL players, having previously partnered with stars like Victor Cruz and Saquon Barkley. According to Campbell’s Marketing Director Pete Herron, Lawrence was chosen for his physicality and presence, making him an ideal fit for the brand’s image. Herron mentioned, “Chunky is the big soup, which eats like a meal with big hunks of meat and protein.” He added that partnering with a player who embodies this concept was crucial.
Promoting a Good Cause
Beyond the commercial, Lawrence is involved with Campbell’s Chunky Sacks Hunger initiative. This program, now in its third year, aims to fight hunger by donating meals based on NFL performance. For every sack made throughout the 2024-2025 regular season, Campbell’s will donate 1,000 meals to Feeding America, with a goal of up to two million meals from September 5, 2024, to January 5, 2025. Since its launch, the initiative has already provided over five million meals to those in need.
Lawrence commented, “I know that making sacks on the field helps my team, and it’s great to know it’s also helping people in need.” He recognizes the impact that both his on-field performance and the commercial can have on communities across the country.
Building on a Legacy
Joining the ranks of successful players in these campaigns, Lawrence is proud to represent a brand that has helped so many. He noted, “I grew up watching football legends partner with Chunky, and I’m thrilled to follow in their footsteps while giving back to communities across the country.”
The partnership aligns with the ethos of the company, which has been committed to fighting hunger for over 25 years.
Lawrence Among the Best
On the field, Lawrence’s skills have not gone unnoticed. He is ranked third among defensive tackles by ESPN, trailing behind Chris Jones of the Chiefs and Quinnen Williams of the Jets. His reputation as one of the best players in the game complements his new role with Chunky Soup.
As he continues to excel in football, his dual role as a brand ambassador highlights his versatility.
Notable Points from the Campaign:
- Campbell’s has partnered with players like Jason Kelce, who is promoting the “Spicy” campaign.
- Lawrence’s “Beefy” variety endorsement lines up with his physical stature, as he outweighs Kelce by 50 pounds.
Conclusion
Dexter Lawrence is not just a great football player; he also cares a lot about helping others. He works with Campbell’s Chunky Soup to make a difference in his community. One of the ways he does this is through an initiative called “Chunky Sacks Hunger,” which helps fight hunger and inspires his fans. While fans cheer for him during games, they can also celebrate the good things he does off the field.
