Jessica Heygate
Updated on: October 9, 2024 8:25 am GMT
Samsung Launches Galaxy S24 with Great Offers During iPhone 16 Launch Week
Samsung is shaking up the smartphone market with the release of its highly anticipated Galaxy S24 series, just as Apple prepares to unveil the iPhone 16. Starting on September 9, 2024, Samsung will roll out a sales event that offers significant discounts and incentives for consumers looking to upgrade their devices. The timing aligns with Apple’s iPhone announcement, highlighting Samsung’s strategic marketing move to attract attention and consumers away from its primary competitor.
Can Samsung Lure Consumers Away from Apple?
Samsung’s “discover” sales event runs from September 9 to September 15, targeting shoppers with deals that include discounts, voucher offerings, and enhanced trade-in values. For the Galaxy S24 series, Samsung is shaking up traditional trade-in programs by offering consumers substantial discounts even if they have no devices to exchange. This means a guaranteed $300 reduction for buyers who opt for the latest model without needing to trade in their old phones.
Among the standout offers, buyers of the Galaxy S24 Ultra can also benefit from Samsung’s double storage promotion. Purchasing the 512GB variant for $1,299.99 instead of the current price of $1,419.99 provides consumers an enticing reason to consider Samsung’s flagship device. However, this offer is exclusive to online purchases in select color options.
The Galaxy S24 Series: Priced Competitively
The Galaxy S24 is priced at $799 in most outlets, but promotional deals mean consumers can secure it for much less. Mobiles.co.uk is currently offering the Galaxy S24 at a reduced rate of £27.99 per month under a 24-month contract, which also includes 100GB of 5G data, unlimited calls, and text messaging. The total cost of approximately £680.76 over two years represents significant savings compared to purchasing directly from the Samsung Store.
Moreover, those who upgrade to the Galaxy S24, S24 Plus, or S24 Ultra are eligible to receive a Galaxy Chromebook Go free of charge, further sweetening the deal. This lightweight laptop, valued at £299, features a 14-inch screen and 12-hour battery life, making it a valuable addition for tech-savvy consumers who appreciate seamless integration between their devices.
Trade-In Value Challenges
While Samsung aims to attract new customers and retain existing ones through these promotions, trade-in values for older devices have become less favorable compared to earlier programs. For instance, the maximum trade-in amount for older Apple products or Google devices is not as competitive as it once was. For example, Samsung will offer $400 for an iPhone 14 Pro but only $300 for a Google Pixel 7 Pro.
As Samsung emphasizes its own devices for trade-in, the best value for older Samsung phones still lies in selling them independently, particularly those still within the support window for software updates. Timely information on trade-in eligibility plays a crucial role for consumers looking to upgrade efficiently.
What’s Next for Samsung and the Galaxy S24?
The promotion runs until October 3, 2024, giving consumers ample time to make a decision. Samsung is aggressively positioning its latest smartphones, equipped with advanced technology and artificial intelligence capabilities, to compete with Apple’s offerings. As both companies gear up for significant product launches, it will be intriguing to see how consumer preferences shift in response to these competitive offers.
The Galaxy S24 series is now available from various retailers, including Amazon and other online outlets, with pricing that may vary. However, promotional packages that include both substantial savings on the smartphones and essential perks like the free Chromebook provide consumers with compelling reasons to consider upgrading rather than staying with their current devices, especially during this pivotal shopping period.
Final Thoughts
As Samsung steps into the fray alongside Apple’s latest releases, the market dynamics will be crucial to watch. The combination of attractive offers during a key competitive period may alter how consumers perceive value in their smartphone purchases. With numerous deals available on the Galaxy S24 series, savvy shoppers may find the right opportunity to upgrade without breaking the bank.
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