Updated on: October 12, 2024 3:26 pm GMT
The scenic Fermain Bay in Guernsey is preparing for a fresh start as the local café Pearl Oyster Ltd has secured the contract to operate the Fermain kiosk, following the departure of long-time tenant Belmiro de Freitas. Known for their successful establishments Coco and Lola, Pearl Oyster’s plans include exciting upgrades aimed at enhancing the customer experience in the picturesque location.
New Management Plan for Fermain Kiosk
Pearl Oyster Ltd, the operator of two popular cafes in St Peter Port, will be taking over the Fermain kiosk after winning a competitive tender process. The States Property Unit (SPU) announced that Pearl Oyster’s proposal outperformed those of three other contenders.
Plans for Enhancement
The new management is promising several innovative features aimed at attracting visitors and enhancing their time at the beach. Some of the proposed offerings include:
- Online Ordering App: Customers can order food directly from their beach chairs.
- Sun Lounger Area: A dedicated space for relaxation will provide a perfect spot to enjoy the sun.
- Extended Hours: Longer opening hours during the summer to cater to more visitors.
In a statement, a spokesperson from Pearl Oyster expressed excitement about the new venture: “Fermain is a picturesque location loved by many islanders and visitors alike, and represents an exciting opportunity for us to deliver a fantastic service to the community.”
A Fond Farewell to Belmiro de Freitas
After 23 successful years running the Fermain café, de Freitas has announced his decision to exit the hospitality sector entirely. His lease bid was not renewed by the States, leading to the transition to new management.
De Freitas, who has operated the award-winning café with his partner, indicated he will close the café at the end of September instead of continuing into October. “I have a huge amount of work to do here,” he noted.
Reaction from the Community
As the news broke, many customers expressed their disappointment. De Freitas mentioned that a petition aiming to keep him as the tenant garnered over 2,400 signatures. He said, “The customers are more upset than me. It’s a business decision.
Despite his sadness over the change, he wishes the new management well. “I hope all the best for the new people coming in,” he said.
Background Context
The SPU’s decision to open the lease for tender was due to the expiration of the current lease at the end of October. According to Mark Ogier, director of estates for the SPU, Pearl Oyster is well-regarded and has a strong following due to their other outlets. He remarked, “While we are looking forward to seeing the new leaseholder’s plan come to fruition, I would also like to acknowledge the time and effort the incumbent tenant has put into the beach café.”
The move also comes as part of a strategy to improve the offerings at Fermain. Reports indicated that promised renovations and improvements from de Freitas were not completed, impacting the lease options.
The Future of Fermain Bay
As the transition unfolds, the community eagerly anticipates what lies ahead for the famed kiosk at Fermain Bay. Following its re-opening, visitors can expect a fresh dining experience blending serene beach vibes with modern conveniences.
Local food enthusiasts and tourists alike can look forward to new menu items, and an opportunity to enjoy the stunning coastal views from new sun loungers. The introduction of an online ordering system is likely to streamline the process, allowing beachgoers to enjoy their day without interruptions.
The shift also aligns with a broader development vision for St Peter Port and St Sampson’s, focusing on enhancing local amenities and economic growth. The local government aims to promote tourism while maintaining the area’s natural beauty.
Conclusion
Change is happening in the Fermain Bay area, and it feels a bit sad but also exciting for everyone. With de Freitas leaving, it’s the end of a special time, but the new team at Pearl Oyster Ltd is bringing new ideas and energy to the popular kiosk. The community is looking forward to this fresh start, hoping it will mix the old traditions with new experiences at one of Guernsey’s favorite spots. People are optimistic that the new choices will keep bringing joy to visitors for many years ahead.