Daniel Matthews
Updated on: October 14, 2024 12:02 am GMT
In a groundbreaking move for sports fans across Australia, Channel Seven has announced the launch of its new streaming platform, 7plus Sport, featuring live broadcasts of popular events, including Australian Football League (AFL) matches and international cricket. This initiative aims to provide a free digital home for sports lovers, marking a major shift in how Australians access their favorite sports.
Revolutionizing Sports Broadcasting
As the digital landscape evolves, Channel Seven is seizing the opportunity to enhance sports broadcasting. The debut of 7plus Sport allows viewers to stream major sporting events live and for free, anytime and anywhere. This platform signifies a monumental transformation for sports in Australia, offering unprecedented access to a wide array of competitions and events.
- Notable Events Available:
– 2024 AFL Grand Final
– Domestic and international cricket matches
– Brownlow Medal ceremony
– Women’s Big Bash League (WBBL)
– Men’s Test Series against India
Gereurd Roberts, Group Managing Director for Seven Digital, emphasized the significance of this launch, stating, “The launch of 7plus Sport represents the most significant change in Australian sport in decades.” He added that the platform goes beyond just AFL and cricket, planning to include horse racing, LIV Golf, boxing, and Supercars among other sports.
The Face of 7plus Sport: Shannon Noll
Fronting the campaign for this new venture is Australian music icon Shannon Noll, who revisits his classic hit, “What About Me,” rephrased to promote the platform’s offerings. This catchy tune resonates with many fans who have long awaited more accessible ways to watch their beloved sports.
“I was tickled pink to get the call-up as 7plus Sport’s first fanbassador,” Noll stated, highlighting how personally meaningful this project is to him. Having grown up in a sports-oriented family from regional New South Wales, Noll brings genuine enthusiasm for the sporting events he will be promoting.
Shannon Noll promotes the new 7plus Sport platform with a reimagined version of his hit song.
Engaging Content for Fans
7plus Sport promises to offer more than just live sports. The platform aims to keep fans engaged with a variety of innovative programs, analysis, and behind-the-scenes content. Kirsty Bradmore, Seven’s head of sport digital, said, “In 2025, 7plus Sport will become the ultimate destination for AFL fans.” She explained that accessibility will be enhanced with live matches and a multitude of extra features available 52 weeks a year.
Fans can expect exciting features such as:
- Live streaming of AFL matches
- In-depth analysis of sporting events
- Exclusive interviews and behind-the-scenes access
Bringing Sports to Every Australian Device
The launch of 7plus Sport signifies a commitment to making sports content accessible on any device, ensuring no fan misses out on the action. “We’re not just delivering more sports content than ever before; we’re making them accessible to every Australian everywhere,” Bradmore remarked.
This initiative is set to initiate with the much-anticipated Brownlow Medal ceremony and will roll into the summer cricket season, further enriching the offerings available on the platform.
Future Prospects and Community Engagement
Looking ahead, 7plus Sport has big plans to expand its content offerings continuously. As technology progresses, the platform aims to adapt and introduce new features to enhance viewer experience. By embracing fan engagement and community connection, 7plus Sport is positioning itself as a leader in the sports streaming market.
Noll, whose career has seen him navigate the entertainment industry, understands the connections between music and sports. He shared, “There’s a lot you can attribute my music to in the sporting arena.” This insight will further fuel 7plus Sport’s mission to bring audiences captivating content that resonates with their passions.
A Bright Future for Australian Sports
With the arrival of 7plus Sport, Australian sports fans are on the brink of a new and thrilling era. The platform’s combination of live sports broadcasts, engaging analysis, and accessible viewer experience promises to revolutionize how Australians enjoy their favorite events.
As the buzz continues to build—especially with major events like the AFL Grand Final and cricket matches on the horizon—7plus Sport seeks to solidify its status as a go-to destination for sports entertainment.
Channel Seven not only has the potential to satisfy existing fans but also to attract new viewers, reinforcing the idea that these sporting events are indeed a fundamental part of Australian culture. With free access, more people can participate in the excitement, feeling more connected to their favourite teams and athletes.
As the launch of 7plus Sport gets closer, sports fans can get excited about a fun and welcoming experience that puts them first. With exciting AFL games and international cricket matches, plus cool behind-the-scenes stories, 7plus Sport is ready to be a favorite online spot for all sports lovers across the country.
