Neil Pond
Updated on: October 10, 2024 12:20 am GMT
Greatest Hits Radio Launches Exciting New Station Dedicated to the 1960s
On September 16, 2024, at 12 noon, a new musical journey will begin across the UK as Greatest Hits Radio unveils its latest sister station, Greatest Hits Radio 60s, available on DAB and via the Rayo app. This station promises to immerse listeners in the decade that spawned iconic bands and unforgettable hits, setting the stage for a nostalgic revival of the 1960s sound.
The launch will be marked by a special simulcast during the first hour with the main Greatest Hits Radio station, hosted by veteran presenter Ken Bruce. Adding to the excitement, the beloved Dame Joanna Lumley will voice the station, expressing her enthusiasm for the project. She remarked, “It’s paradise. I love it!” emphasizing the enduring appeal of the music from her youth.
A Star-Studded Launch Featuring Iconic Voices
The launch of Greatest Hits Radio 60s comes with a lineup of distinguished presenters, enhancing the station’s rich character. Richard Allinson will lead the breakfast show on weekdays from 6 a.m. to 10 a.m., while Alex Lester will be on air during the afternoons from 2 p.m. to 6 p.m. Weekend programming will feature Andy Crane mid-mornings, alongside Rossie who will present the weekend afternoon show.
The station is well-positioned to showcase special programming, ensuring listeners are consistently engaged. Key features include:
- Ken Bruce sharing his “Secret Sixties” tracks along with interviews of celebrity guests discussing their fond memories of the 60s.
- Paul Gambaccini curating a “Sixties Jukebox,” focusing on the era’s unforgettable hits.
- Simon Mayo presenting documentaries that explore the music of The Beatles, among other illustrious stories from the decade.
The Music That Defined a Generation
The 1960s are regarded as a transformative period in music, introducing a wave of new genres and artists that would shape the cultural landscape. Greatest Hits Radio 60s aims to highlight this era by reintegrating these classic sounds into today’s listening environment.
Programming will include a diverse array of classics, inviting listeners to relive memorable tunes that defined their youth. Highlights of the station’s playlist potentially showcase artists such as:
- The Beatles
- The Beach Boys
- The Supremes
- Simon & Garfunkel
- The Rolling Stones
An image from the Greatest Hits Radio Live event, showcasing the vibrant atmosphere as they celebrate classic hits from the past.
Growing Enthusiasm for Nostalgic Programming
Andy Ashton, the Content Director at Greatest Hits Radio, remarked on the excitement surrounding the new station. He stated, “When Ken first joined Greatest Hits Radio, the feedback on the exclusive online station, Secret Sixties, was so enthusiastic that we knew we had to expand.” This enthusiasm reflects a broader trend in radio where nostalgia programming attracts dedicated audiences seeking comfort in the beloved music of their formative years.
Engaging with Future Events
The launch of Greatest Hits Radio 60s is just one of several initiatives to connect with the audience. Greatest Hits Radio Live, taking place on November 24, 2024, at Co-op Live in Manchester, will feature a variety of artists and presenters from the station. Performers confirmed for the event include:
- Bananarama – celebrating the release of their compilation album.
- Kim Wilde – with a history of chart-topping hits.
- Soul II Soul – a Grammy-winning act known for their contributions to R&B.
This event symbolizes not only the station’s commitment to celebrating musical history but also its dedication to providing live entertainment experiences for its loyal listeners.
Conclusion
The launch of Greatest Hits Radio 60s represents an exciting addition to the UK’s radio landscape, championing the music that shaped an era. With expert programming, iconic voices, and a vibrant lineup of artists and events, it promises to engage listeners in a warm embrace of nostalgia. As music lovers await the debut, there’s no denying that the Sixties will be swinging once again.
You can listen to music from a great decade easily! Just use DAB, smart speakers, or the free Rayo app to enjoy your favorite songs anytime you want.
