Neil Pond
Updated on: October 9, 2024 7:45 am GMT
Jason Kelce Lights Up Campbell’s Chunky Ad with Spicy Humor
In a bold move that promises to heat up this year’s football season, Campbell’s Chunky Soup has launched a new ad campaign featuring NFL stars Jason Kelce and Dexter Lawrence. The campaign, crafted by the renowned advertising agency Leo Burnett, showcases the savory appeal of Chunky’s protein-packed soups through a blend of humor and athletic charisma. This morning, viewers were treated to a series of eye-catching spots that celebrate the brand’s signature offerings while engaging fans in a lighthearted and entertaining way.
A Cozy Encounter with Jason Kelce
One of the standout moments from the campaign features former Philadelphia Eagles player Jason Kelce lounging in front of a roaring fireplace. Dressed in nothing but a robe, Kelce strikes a relaxed pose on a bearskin rug, fully embracing the playful tone of the advertisement. With a glimmer in his eye, he delivers the line, “Chunky is spicy, and it’s good to be spicy. I’m talking hunks of fiery, delicious protein.” As he takes a seductive bite of the flavorful dish, he leans closer to the camera and provocatively asks, “Is it hot in here, or is it just…Chunky?”
Dexter Lawrence’s Beefy Bravado
Not to be outdone, New York Giants’ defensive tackle Dexter Lawrence makes his mark in a separate advertisement. The scene unfolds in his home gym, where he confidently struts on a treadmill while starring intently at a mirror adorned with the phrase “Stay Sexy.” Enjoying a can of Chunky Chili Mac, Lawrence flexes his muscles and notes, “Chunky is beefy—21 grams of protein in this bad boy,” before hilariously ripping his shirt to further emphasize the product’s robust appeal. He then adds, “You can barely contain all this powerful meat,” leaving a memorable impression that reinforces the ad’s core message.
A Retro Twist: The Chunky Hotline
To complement the vibrant visuals of the new campaign, Campbell’s has also introduced a retro-style hotline. By calling 1-855-HOT-SOUP, fans can listen to Jason Kelce himself describe various spicy flavors of Chunky soup, adding an interactive element that makes the experience even more engaging. This unique feature not only adds humor but also enhances the overall promotion of the brand’s spiciest offerings.
Kelce’s Ongoing Partnership with Campbell’s
This latest marketing effort marks Jason Kelce’s second year in collaboration with Campbell’s Chunky. Following the success of the previous year’s ‘Bragging Rights’ campaign—which showcased a humorous sibling rivalry between Kelce and his brother, Travis Kelce, of the Kansas City Chiefs—this new installment builds on that comedic foundation. In that campaign, humor was at the forefront as their mother served Jason a bowl of Chunky soup, humorously overshadowing Travis’s efforts.
The Creative Minds Behind the Campaign
Developed by Leo Burnett, a leading global advertising agency, this campaign aims to capture the excitement and camaraderie of football season while promoting the hearty and satisfying nature of Campbell’s Chunky soups. The combination of Kelce’s charm and Lawrence’s robust persona creates a dynamic duo that resonates with fans, appealing to both their humorous side and their appetite for quality meals.
Final Thoughts on the Spicy Campaign
With this new advertising initiative, Campbell’s Chunky Soup successfully intertwines sports, humor, and delicious food, appealing to both loyal customers and new fans alike. As football season approaches, these spicy commercials are sure to make a lasting impact, showcasing the versatility and excitement of Chunky’s offerings. Keep an eye out for the advertisement spots and don’t miss out on the opportunity to enjoy what’s sure to be the ‘hottest’ flavors of the season.
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