Harry Cummins
Updated on: October 11, 2024 10:12 pm GMT
Big Lots is breathing new life into the discount retail scene with the return of its popular “Black Friday Fridays” promotion. This campaign will provide shoppers with weekly opportunities for significant savings as the holiday season approaches. The first event kicks off on Friday, September 13, and will offer discounts of up to 50% on décor, gifts, and more through December 6.
Weekly Savings Through December
As part of its strategy to attract shoppers, Big Lots will hold weekly sales events every Friday. Each week, customers can expect special one-day deals promoting various product categories, making this an attractive opportunity for those looking to stretch their holiday budgets.
- Key Dates:
– Start Date: September 13
– End Date: December 6
Promotional deals will be revealed every Thursday morning, allowing shoppers to plan their visits accordingly. These offers will encompass a wide range of products, including:
- Holiday gifts
- Seasonal décor
- Essential household items
Bruce Thorn, president and CEO of Big Lots, emphasized the importance of offering affordable options to families, especially during challenging economic times. He stated, “We know that many family budgets are stretched again this year, with some choosing to shop earlier than ever for items on their holiday lists.”
Halloween Closeout Deals
Big Lots is also making headlines with its substantial acquisition of overstock from a major national party supply retailer. This move marks the company’s largest Halloween closeout event to date, with an original valuation of $11 million. The deal includes:
- Hundreds of new Halloween items
- Indoor and outdoor décor
Items acquired from this closeout will be available for 50-70% less than their original retail prices. This price reduction aligns seamlessly with the Black Friday Fridays promotion, as shoppers will enjoy a 50% discount on all Halloween décor during the initial sale event on September 13.
In addition to the discounts, there is a philanthropic aspect to this event. On September 13, the Big Lots Foundation will match all donations made in-store to The Kids Mental Health Foundation, up to $50,000. Customers contributing any amount will receive a coupon for $5 off their next purchase of $15 or more.
Joining the BIG Rewards Program
To maximize savings, customers are encouraged to sign up for the BIG Rewards program. This free membership offers exclusive access to the latest bargains and will enable members to receive deal alerts directly via email or text.
- Benefits of BIG Rewards:
– Early notifications about weekly deals
– Special coupons and promotions
Interested customers can join the program by visiting biglots.com/rewards.
Impact of Bankruptcy Filing
This renewed focus on promotional sales comes shortly after Big Lots filed for Chapter 11 bankruptcy on September 9. In a significant corporate move, the retailer entered into an agreement to sell “substantially all” of its stores and business operations to Nexus Capital Management.
Despite these challenges, Big Lots is positioning itself as a viable shopping option for budget-conscious consumers. The emphasis on holiday savings and special promotions is an effort to maintain customer loyalty and attract new shoppers.
Expert Insights and Community Feedback
Industry experts believe that such strategic discounts are critical for retailers navigating financial difficulties. Engaging customers through promotions can not only boost sales but also strengthen brand reputation during tough times.
Community responses have generally been positive, with many consumers expressing excitement over potential savings that enable them to better manage their holiday shopping budgets.
- Positive Feedback:
– Customers appreciate the early start to holiday sales.
– Benefits from the Halloween closeout will impact purchasing decisions.
While Big Lots works to recover from its bankruptcy setback, the company is leveraging promotional strategies to ensure that festive savings remain within reach for their shoppers.
Big Lots is making a strong return with its Black Friday Fridays event. This program aims to make shopping more fun and save shoppers a lot of money during the busy holiday season. As the store changes its plans, many people are excited to see how this will affect sales and how much customers enjoy shopping there in the fall and winter.
