Syed Talib
Updated on: October 9, 2024 6:11 am GMT
LA Kings Ink Multi-Year Deal with Iron Bow Technologies as Official Away Jersey Patch Partner
In a significant move for both the LA Kings and Iron Bow Technologies, the two organizations have announced a strategic multi-year partnership. This collaboration marks Iron Bow’s inaugural sports partnership in Los Angeles and establishes it as the Official Away Jersey Patch Partner of the LA Kings, beginning with the 2024-25 NHL season. The Kings, one of the premier teams in the NHL, continue to enhance their brand visibility while emphasizing their commitment to innovation in the realm of technology.
Details of the Partnership
The partnership, brokered by AEG Global Partnerships, will see Iron Bow’s logo prominently placed on the front of all LA Kings away jerseys. This visibility aims to enhance not only the team’s branding but also Iron Bow’s presence in the competitive sports technology landscape.
“We’re thrilled to welcome Iron Bow Technologies as our Official Away Jersey Patch Partner,” said LA Kings President and Hall of Famer Luc Robitaille. “As we gear up for an exciting new season, this partnership marks a significant step forward for our team. Iron Bow’s advanced tech solutions will be crucial in enhancing our performance, and their commitment to innovation reflects our own values.”
Alongside its recognition on jerseys, Iron Bow Technologies will serve as the preferred IT solutions provider for AEG, enabling hardware and software solutions tailored for AEG’s global portfolio.
Enhancing Fan Engagement and Technology Integration
Iron Bow Technologies plans to interact with fans through various avenues during the NHL regular season. This includes visible signage during games at the Crypto.com Arena, notably utilizing Digitally Enhanced Dasherboards (DED) and virtual on-ice signage.
Additionally, the partnership includes a title sponsorship for a home game on February 26, 2025, when the Kings will play against the Vancouver Canucks. This game will not only celebrate the team’s legacy but also honor Black History Month, demonstrating a commitment to diversity, equity, and inclusion.
“We are immensely proud to partner with world-class organizations like AEG and the LA Kings,” stated Rene LaVigne, President and CEO of Iron Bow Technologies. “By providing cutting-edge technology solutions, we are enhancing the operations of a global sports leader and empowering them to thrive in this digital era.”
A Commitment to Excellence
The inclusion of Iron Bow as a partner comes at a time when the Kings aim to amplify their competitive edge on the ice. As noted by Sarah Kim, Chief Marketing Officer of Iron Bow Technologies, the upcoming season will see high hopes for the team, building on the talents of established stars such as Anze Kopitar and Drew Doughty, as well as rising prospects like Quinton Byfield.
“The 2024-25 season will be exciting for the LA Kings with high expectations, and we are delighted to partner with them to not only enhance our brand visibility but also to demonstrate our dedication to delivering state-of-the-art technology.”
The Broader Context of the Partnership
This collaboration underscores the growing intersection between sports and technology, where companies like Iron Bow are becoming critical in enhancing team performance and fan experiences. AEG, the parent company of the LA Kings, operates across various sectors within sports and entertainment, amplifying the potential impact of this partnership.
As sports teams increasingly rely on technological advancements to enhance their operational capabilities and fan engagement practices, partnerships like this one between AEG and Iron Bow set a precedent for what can be achieved through collaboration in the contemporary sporting landscape.
For more details about Iron Bow Technologies, interested readers can visit their official site at www.ironbow.com.
About Iron Bow Technologies
Iron Bow Technologies is a next-generation IT solutions provider dedicated to optimizing clients’ technology investments across various sectors including government, commercial, education, and healthcare markets. The company focuses on transforming technology into comprehensive solutions empowering businesses and organizations to succeed in their mission-critical objectives.
About the LA Kings
The LA Kings started back in 1967 and have built a strong tradition of winning and helping their community in Southern California. They play in the NHL and their home games take place at the Crypto.com Arena in Downtown Los Angeles. This season, the Kings are excited to keep up their great reputation. They have new partnerships and creative ideas to get fans involved and make things run smoothly.
