Emily Zemler
Updated on: October 10, 2024 5:40 am GMT
McDonald’s Joins Forces with Genshin Impact for a Unique Collaboration
On September 10, 2024, McDonald’s announced an exciting partnership with HoYoverse, the creators of the popular video game Genshin Impact. This collaboration is set to enrich the gaming experience for players by offering exclusive in-game rewards tied to special menu items. Available only through the McDonald’s app, the promotion runs from September 17 to September 29, attracting both gamers and fast-food enthusiasts.
Exclusive Menu Items and In-Game Rewards
The Genshin Impact x McDonald’s collaboration features limited-edition items that cater to fans of the game and bring an entertaining twist to the restaurant’s offerings. The campaign revolves around two primary products: the Genshin Impact Apple Pie and the Genshin Impact Deluxe McCrispy Meal.
Genshin Impact Apple Pie
The Genshin Impact Apple Pie is a classic McDonald’s baked apple dessert, presented in exclusive packaging showcasing beloved characters Kaedehara Kazuha and Beidou. When customers purchase the Apple Pie through the McDonald’s app, they are rewarded with:
- 40 Primogems
- Three exclusive Golden Apple Pastries
- A recipe for a “Golden Apple Pastry,” enhancing players’ combat prowess within the game
These rewards not only add value to the purchase but also create a seamless blend of food and gaming culture that has been embraced by both communities.
Genshin Impact Deluxe McCrispy Meal
The Deluxe McCrispy Meal caters more extensively to fans, featuring a Deluxe McCrispy chicken sandwich, fries, the special Apple Pie, and a drink. Purchasing this meal through the app unlocks additional exclusive rewards, including:
- The “Wings of Delicacies” Wind Glider
- A “Celebration: Crispy and Sweet” name card
These in-game items provide an extra layer of excitement for participants looking to enhance their virtual gaming experiences.
Promotional Strategy and Engagement
In a bid to engage Genshin Impact’s vast player base, which boasts nearly 140 million downloads since its release, McDonald’s is leveraging mobile-only incentives to attract gamers. This tactic closely aligns with the fast-food chain’s goal of reaching 250 million active loyalty members by the end of 2027, a significant increase from the current 150 million.
The collaboration follows other promotional initiatives, including a recent partnership with the anime Jujutsu Kaisen. By merging food with gaming culture, McDonald’s is tapping into trends that resonate strongly with its target audience.
Previous Collaborations and Cultural Impact
Before the McDonald’s collaboration, Genshin Impact had engaged in successful partnerships with other fast-food chains, notably KFC and Pizza Hut. These previous endeavors featured themed packaging and merchandise, such as button pins and postcards, which further bridged the gap between fans of the game and the culinary world.
The gaming community has shown enthusiasm for the idea, sparking creativity among fans who have created memes dubbed “McGenshin.” These imaginative works depict Genshin characters engaging in fast-food scenarios, illustrating the cultural crossover at play.
How to Participate
For those eager to take part in this unique promotion, it’s essential to download the McDonald’s app, where the Genshin-inspired menu items will be available exclusively. The promotion runs for a limited time, making it crucial for fans to seize the opportunity.
More detailed information regarding the guidelines and rewards can be found on the Genshin Impact website and through the official social media channels of both McDonald’s and HoYoverse.
As this collaboration unfolds, it is expected to garner significant attention from both fast-food devotees and gamers alike, showcasing how cross-industry partnerships can create compelling experiences for consumers.
This exciting mix of gaming and eating shows how companies can change and do well in today’s fast-moving world. If you love McDonald’s and Genshin Impact, you definitely don’t want to miss this special deal that brings together the fun of gaming and the joy of food!
