Joshua Rivera
Updated on: October 11, 2024 8:46 am GMT
Jack Long, a pivotal figure in Canadian music and the founder of Long & McQuade, has passed away at the age of 95, leaving behind a significant legacy in the music retail industry. Long, who was known affectionately as the ‘patron saint’ of Canadian music, died peacefully surrounded by family, as confirmed by a post on the company’s social media account. His impact on musicians across Canada is profound, as Long & McQuade has grown to become the country’s largest musical instrument retailer.
Early Life and Musical Journey
Born in Toronto, Jack Long had a fervent passion for music from a young age. He earned a music degree from the University of Toronto, which led him to a successful career as a professional trumpet player. His love for music was matched by his entrepreneurial spirit, culminating in the opening of his first store in 1956. This modest venture began on the second floor of a building on Carlton Street, where Long started selling musical instruments and offering music lessons.
In 1957, Long partnered with local drummer Jack McQuade to establish the first official Long & McQuade store. Through hard work and dedication, Long took over the business in 1965, marking the beginning of a period of expansion that would change the landscape of music retail in Canada.
Legacy of Long & McQuade
Under Long’s leadership, Long & McQuade transformed from a single-store operation into a national chain with over 100 locations stretching from British Columbia to Newfoundland. The retailer became a trusted source for musicians, providing not only instruments but also support through rentals and financing options. Long’s approach to retail was distinct, prioritizing accessibility and affordability to empower musicians at all levels.
Music writer Gilles LeBlanc captured Long’s infectious enthusiasm for his work in a 2022 profile, recounting how Long often reflected on the journey from his humble beginnings to running a thriving business. Long’s personal commitment to music extended beyond retail; he remained a dedicated performer, often playing at venues like the Barclay Hotel until late in his life.
A Lifelong Influence on Musicians
Jack Long’s influence extended to numerous musicians, ranging from aspiring artists to established legends. Notable names like Gordon Lightfoot and Shawn Mendes have all been connected to Long & McQuade, reflecting the retailer’s pivotal role in nurturing Canadian music talent. The store’s customer base is diverse, encompassing newcomers, weekend musicians, and seasoned professionals alike, each contributing to the fabric of Canada’s musical community.
The legacy is also marked by memorable events such as the sale of Neil Peart’s iconic drum kit, which fetched half a million dollars at auction in December 2020. This kit, famously used by Peart on his first tour with Rush, was purchased from Long & McQuade, illustrating the store’s importance as a hub for musicians.
Personal Philosophy and Values
Long’s business philosophy was rooted in fairness and accessibility, principles that have evidently influenced his family. His sons, Steve and Jeff Long, now continue to operate the business and carry forward their father’s values. They have emphasized the importance of treating all customers equitably, a trait they proudly attribute to their father’s guidance.
Even in his later years, Long maintained an innate ability to connect with musicians across generations, expressing a simple belief: “As long as it’s music they were making.” This perspective showcases not only his passion but also his understanding of the diverse landscape of musical expression.
Recognition and Honors
Long’s contributions to Canadian music and the retail industry were recognized when he was appointed to the Order of Canada in 2014. This honor highlighted his significant influence on the arts and his commitment to fostering a vibrant musical community in Canada.
As the music community mourns his passing, tributes and remembrances highlight the profound impact he had on countless individuals who discovered their love for music through Long & McQuade. Jack Long will be remembered not just for building a successful business, but for creating an environment where musicians could thrive.
Lasting Impact
Jack Long’s passing marks a significant moment for Long & McQuade. His life is deeply connected to Canadian music, and his influence can be felt in the lives of many musicians who found their instruments, guidance, or a sense of community in his stores. As people share their thankful stories, it’s clear that Jack Long’s legacy will keep inspiring future musicians. Long & McQuade stands as a reminder of his vision and values, making sure his impact on the music community will last for many years.
