Snigdha Ahuja
The Victoria’s Secret Fashion Show is making a stunning comeback after a five-year break, promising to bring back its signature glamour while addressing past criticism. Once a celebration of beauty and fashion, the show faced backlash for its lack of diversity and inclusivity, leading to its cancellation in 2019. However, with the 2024 show set to take place in New York City, fans and critics alike are eager to see how the brand has evolved.
A New Era for Victoria’s Secret
The difficult journey of Victoria’s Secret reflects a broader change in fashion and culture. Since its inception in 1995, the fashion show became an iconic event known for its extravagant designs and star-studded lineups. Yet, by 2019, the company’s outdated ideals were scrutinized, particularly after former Chief Marketing Officer Edward Razek’s controversial comments on inclusivity. Razek’s dismissal of diversity as essential in the show sparked outrage, leading to a reevaluation of the brand’s direction.
In May 2024, Victoria’s Secret announced the return of the fashion show, stating it would “reflect who we are today.” The brand indicated that this year’s show would feature not only the traditional glamour and fantasy of earlier events but also a commitment to diversity, responding directly to audience feedback.
Event Details
The highly anticipated 2024 Victoria’s Secret Fashion Show will take place on October 15 at the brand’s flagship store in New York City. Fans can watch the event live at 7 p.m. EST on platforms such as Amazon Prime Video, along with a livestream on the brand’s social media accounts.
For those attending in person, a pink carpet pre-show will kick off at 6:30 p.m. EST, hosted by Tefi Pessoa and Olivia Culpo. To celebrate the occasion, Victoria’s Secret is also hosting a watch party in the Penn District, where fans can gather and enjoy the spectacle together.
Celebrity Line-up
This year’s runway features a star-studded roster of famous Victoria’s Secret “angels.” Some of the notable models include:
- Adriana Lima
- Tyra Banks
- Gigi Hadid
- Ashley Graham
- Barbara Palvin
- Behati Prinsloo
- Imaan Hammam
- Jasmine Tookes
- Paloma Elsesser
- Candice Swanepoel
- Devyn Garcia
- Taylor Hill
Adriana Lima is set to return for her 19th appearance, making her the model with the most appearances in the show’s history. The Brazilian icon, who stepped back from the brand in 2018, expressed her excitement in an Instagram video, declaring it feels like she’s “going home.”
Although fan favorite Heidi Klum will not be part of the show this year, it promises to be a memorable event with an emphasis on diversity and inclusivity.
Performances and Celebrations
Adding to the excitement, Cher will headline the 2024 Victoria’s Secret Fashion Show. The brand announced her performance with enthusiasm, stating, “It’s a woman’s world, so it’s understood that you can’t have a fashion show without the mother of fashion herself.” K-pop sensation Lisa from BLACKPINK and singer Tyla will also take the stage, marking an all-female performance lineup that celebrates women in entertainment.
“I’m thrilled to be performing on this nostalgic and legendary stage,” said Tyla, highlighting the importance of diversity on the runway. The performances align with the new vision of the fashion show, focusing on a broader representation of beauty.
Lively Returns and Opening Acts
The show will open with an electrifying act from Lisa, who will perform her solo hit, “Rockstar.” Dressed in a striking two-piece leather ensemble, Lisa will make an entrance on a motorcycle suspended in the air, showcasing her signature choreography backed by ten dancers. This dazzling display is a fitting way to jumpstart a show that aims to set a fresh tone for Victoria’s Secret.
The 2024 Victoria’s Secret Fashion Show seeks to erase the shadow of past controversies while aiming to rewrite its narrative through a more inclusive and representative approach. With star power and a renewed commitment to diversity, this season’s event is shaping up to be a significant moment not only for the brand but also for the fashion industry as a whole.
Conclusion
As anticipation builds for the revival of the Victoria’s Secret Fashion Show, the focus on inclusivity and diversity marks a transformative shift for a brand that once stood at the forefront of fashion. With iconic models, captivating performances, and a new commitment to reflect today’s values, the 2024 show is poised to captivate audiences and redefine what it means to celebrate beauty. Whether watching from home or attending the event, fans of all backgrounds can look forward to a night of inspiration and excitement
