Jessica Heygate
Updated on: October 8, 2024 3:14 am GMT
Roku Introduces Backdrops Feature for TVs, Turning Screens into Works of Art
Roku Enhances Viewing Experience with Backdrops Update
Roku has announced a significant update for its TVs and streaming devices, introducing a new feature known as Backdrops. This innovative mode allows users to transform their screens into vibrant galleries, showcasing a diverse array of artwork. Scheduled for a rollout in the upcoming weeks, the Backdrops feature aims to enhance home decor by displaying famous paintings and contemporary art pieces when the TV is not in use.
Free Artwork at Your Fingertips
The Backdrops feature will provide users access to a substantial library of artworks, featuring thousands of options ranging from classic masterpieces to modern abstracts. Roku has confirmed that there will be no subscription fee associated with this feature, allowing customers to enjoy free downloads of high-quality images without any ongoing cost. Prominent artists, including Monet and Manet, are represented in the collection, allowing viewers to bring a touch of culture into their homes.
Customizable Display Options
Users will have the flexibility to curate their own galleries by uploading personal photos alongside the vast selection of provided artworks. The Backdrops feature also supports the creation of playlists where images can cycle through automatically, enabling an ever-changing aesthetic. Voice control options further enhance usability, permitting users to activate or deactivate Backdrops with simple commands.
Availability and Expected Rollout
Initially, the feature will be available on Roku-branded TVs and compatible third-party devices. A subsequent rollout for Roku streaming devices is planned for the fall. At this time, it is still unclear whether the update will be released in the United States first or expanded globally. Roku representatives have indicated that more information regarding availability will be shared shortly.
Comparison with Competitors
Backdrops marks Roku’s entry into a market already explored by competitors such as Samsung with its Frame TV and TCL’s NXTFRAME. These products have capitalized on the idea of turning television screens into decorative art pieces when not actively in use. Roku’s approach, however, stands out due to its emphasis on user-friendliness and the lack of associated subscription costs, showcasing its commitment to providing value to customers.
User Experience and Feedback
Brian Pinkerton, Roku’s Senior Vice President of Advanced Development, remarked on the transformative potential of the Backdrops feature. Our TVs are more than a device for streaming shows and movies – they can now elevate the aesthetic of any room, with the ease of one click,” Pinkerton stated. This aligns with the growing trend among consumers to seek multifunctional technology that seamlessly integrates into their lifestyle and home decor.
Conclusion
Roku’s Backdrops feature is a cool new way to make your TV more interesting. It lets you choose from lots of different artworks and customize how your TV looks, all for free! This makes Roku a strong choice for anyone looking to improve their home entertainment. Whether you love art or just want something nice to look at, this feature has something for everyone. People are excited to see how they can bring beautiful art right to their screens!
