Hannah Jackson
Updated on: October 12, 2024 1:08 am GMT
As the world of fashion increasingly embraces the digital age, brands are harnessing the power of social media platforms like TikTok to connect with audiences. This year, Louis Vuitton has emerged as the top fashion brand on TikTok, showcasing a remarkable ability to engage with millions of users through creative content and marketing strategies.
Top Ten Fashion Brands on TikTok
Louis Vuitton leads the way with 14 million followers, achieving a notable 17 percent increase in mentions on the platform compared to last year. Following closely behind is Christian Dior, with 8.1 million followers and a significant 31 percent uptick in TikTok mentions. The competition remains fierce as brands leverage TikTok’s unique format to capture the attention of fashion-savvy viewers.
Here is a closer look at the top ten fashion brands on TikTok this year:
- Louis Vuitton – 14M followers, 17% increase in mentions
- Christian Dior – 8.1M followers, 31% increase in mentions
- Nike – 6.6M followers, 66% increase in engagement
- Adidas – 8.2M followers, 22% increase in engagement
- Gucci – 5.1M followers, 32% increase in engagement
- Burberry – 4.7M followers, 46% increase in mentions
- PacSun – 2M followers, 32% increase in engagement
- Levi’s – 1.3M followers, 11% increase in mentions
- Versace – 1.2M followers, 5% increase in engagement
- Ralph Lauren – 816K followers, 404% increase in engagement
In addition to follower counts, engagement metrics illuminate how effectively each brand resonates with its audience. For instance, Nike saw a staggering 66 percent increase in engagement, highlighting its strong presence within the TikTok community.
The 76th Primetime Emmy Awards Red Carpet
On September 15, 2024, the Peacock Theater in Los Angeles hosted the 76th Primetime Emmy Awards. Celebrities graced the red carpet, showcasing stunning fashion choices that added to the glitz and glamour of the event. Numerous stars attracted attention not only for their performances but also for their stylish outfits.
Some notable appearances included:
- Nikki Mudarris
- Gillian Anderson
- Skye P. Marshall
- Kathy Bates
- Selena Gomez
The Emmy Awards have long been a platform for celebrities to express their individuality, and this year was no exception. As these public figures donned various fashionable looks, they not only celebrated their achievements but also contributed to the ongoing dialogue about fashion in popular culture.
The Coach Spring 2025 Ready-to-Wear Show
Further emphasizing the blend of celebrity culture and fashion, the Coach Spring 2025 Ready-to-Wear Show was another highlight. The event featured several prominent figures from the entertainment industry, including:
- Storm Reid
- Charles Melton
- Kathryn Newton
- Jayson Tatum
- Kerri Colby
With attendees and models alike showcasing Coach’s latest collections, the runway served as a vibrant backdrop for the brand’s creative vision and a celebration of contemporary fashion.
Fashion Trends Emerging from TikTok
The brands leading TikTok are often at the forefront of emerging fashion trends and cultural conversations. Here are some notable trends observed this year:
- Sustainable Fashion: Many brands are promoting eco-friendly practices, appealing to an increasingly environmentally conscious audience.
- Streetwear Influence: Athletic and casual styles continue to dominate, with brands like Nike and Adidas capitalizing on everyday fashion.
- Bold and Unique Styles: Brands are pushing boundaries with eye-catching designs that are often shared widely on TikTok.
As consumers turn to social media for inspiration, these trends reflect a dynamic environment shaped by influencers and digital engagement.
In Summary
Louis Vuitton’s ascendant ranking on TikTok illustrates the brand’s successful marketing and community engagement strategies. Meanwhile, the Emmy Awards display a rich tapestry of styles, merging fame with fashion. Lastly, the trends emerging from TikTok inform and inspire the broader fashion landscape, showcasing the platform’s influence in presenting modern aesthetics.
Fashion and social media are changing together, and it looks like they will keep growing and changing how the fashion world works in the future.
