Alexander Sammon
Updated on: October 14, 2024 9:32 pm GMT
Former President Donald Trump has launched a new line of watches that have caught the attention of both supporters and critics alike. These wristwatches, branded as “Trump Watches,” are the latest addition to the former president’s extensive merchandise collection, which has transformed his campaign into a lucrative enterprise.
The Trump Watch Collection: What’s on Offer
Trump Watches come in two distinct styles, each with various price points. The luxury model, known as the Trump Victory Tourbillon, is priced at a staggering $100,000. This exquisite watch is made predominantly from 18-carat gold and adorned with 122 diamonds. In contrast, the more affordable options—dubbed the Fight Fight Fight watches—are available for $499, with a selected color in MAGA red.
Here’s a closer look at the offerings:
- Trump Victory Tourbillon:
- Price: $100,000
- Materials: Mostly 18-carat gold with 122 diamonds
- Limited edition: Only 147 units available
- Fight Fight Fight Watch:
- Price: $499
- Design options: Various colors, including MAGA red
- Features: Image of Trump with raised fist on the back
The watches were announced on Truth Social, a platform where Trump regularly engages with his supporters. He described them as “truly special” and even suggested they would make excellent Christmas gifts. However, a disclaimer on the website highlights that neither Trump nor his organization was involved in the watch’s design, manufacturing, or distribution. Instead, these tasks have been handled by a company named TheBestWatchesOnEarth LLC, which has licensed Trump’s name for this venture.
A Broader Merchandise Strategy
Trump has made a habit of capitalizing on his celebrity status by releasing a range of merchandise since his campaign began. Items sold include:
- Digital non-fungible token (NFT) trading cards, netting around $7.2 million last year through licensing agreements.
- “Make America Great Again” (MAGA) sneakers, which sold for up to $499 a pair.
- Trump-branded Bibles priced at about $60.
- Trump Coins, a 1 oz. .999% silver medallion featuring Trump’s likeness, also launched recently.
Each product adds to a growing portfolio that seems aimed at not just raising campaign funds but also helping to cover legal costs incurred due to ongoing litigation against him.
Context in the Campaign
As Trump vies for the Republican nomination amid a competitive landscape against Vice President Kamala Harris, his fundraising efforts appear to be under pressure. Recent reports suggest that the Trump campaign raised about $45 million in the last month, significantly overshadowed by Harris’s impressive $190 million for her campaign.
This merchandise push, particularly the Trump Watches, aligns with his need for quick financial support. The former president has been known to pivot towards new revenue possibilities, especially when faced with substantial legal expenses and campaign funding challenges. As legal fees reportedly reach hundreds of millions, Trump’s focus on merchandise sales raises eyebrows about the balance of his endeavors in politics and profit.
Conclusion: The Impact of Merchandise on Campaigns
Donald Trump continues to walk a fine line between his political aspirations and business interests. The launch of Trump Watches not only reflects his flair for branding but also underlines the commercialization inherent in modern political campaigns. As candidates increasingly turn to non-traditional methods of fundraising, it remains to be seen how these strategies will influence voter perceptions and the political landscape heading into the 2024 election.
Some people think that Donald Trump’s merchandise ideas are not very nice or just a way to make money. But others believe these ideas are creative ways to connect with his fans and raise money. As the election gets closer, it’s clear that his brand is really important to his campaign, and he isn’t afraid to promote it.
