Bernie Wilson
Updated on: October 15, 2024 10:42 pm GMT
The Minnesota Vikings will stay on KFAN radio through 2031, continuing a partnership that dates back more than two decades. In a recent announcement, the Vikings and iHeartMedia Minneapolis revealed a seven-year contract extension that ensures Vikings games will remain within earshot of devoted fans on KFAN-FM 100.3 and AM 1130 KTLK.
Longstanding Relationship Strengthened
The extension marks the continuation of a successful collaboration that has spanned over 30 years, with this being the 24th consecutive season that KFAN has served as the flagship station for the Vikings. The deal means fans can expect to hear all preseason, regular season, and postseason games on KFAN and across the Vikings Radio Network.
“We’re thrilled to announce the extension of our long-term partnership,” said Martin Nance, Vikings Executive Vice President and Chief Marketing Officer. “This collaboration enables our teams to connect with more listeners in real time and harnesses advanced technology to deliver high-quality programming.”
Greg Alexander, Market President of iHeart Minneapolis, echoed Nance’s sentiment, expressing excitement about the future in this partnership. “Next season will mark our 25th anniversary together,” he noted. “Our relationship has been fantastic over the years, and as we keep collaborating, we will uncover new opportunities to create outstanding experiences for our listeners.”
The Voice of the Vikings
Paul Allen, the radio voice of the Vikings since 2002, has become a beloved figure among fans. Known for his emotional commentary during intense moments, Allen’s calls have added a unique flavor to Vikings broadcasts. Recently, he even attracted attention for remarks about former Vikings head coach Mike Zimmer, who revealed he was holding a grudge against Allen regarding comments made on his weekday show. “I’m out here catching strays,” Allen said, reflecting on Zimmer’s comments.
Allen’s passion for the game connects with listeners, making KFAN more than just a station but a community hub for Vikings fans. His energetic commentary has played a significant role in keeping audiences engaged throughout intense games.
Enhancing Fan Experience
The renewed partnership is poised to enhance the listener experience, not just through traditional broadcasts but also by leveraging iHeartMedia’s extensive podcast and digital network. With advancements in technology, the collaboration aims to bring fans closer to the team, offering innovative content beyond the games themselves.
- Broadcast Coverage: Fans will have access to:
– Preseason Games
– Regular Season Games
– Postseason Games
- Expanded Programming: Expect:
– Co-produced Vikings-related programs
- Promotional events
- Comprehensive game coverage on various platforms including the iHeartRadio app.
John Penhollow, Vikings Executive Vice President and Chief Revenue Officer, emphasized that this partnership isn’t just about game broadcasts. “By delivering our content to a larger audience through iHeartMedia’s networks, we’re creating new opportunities for advertisers and sponsors,” he said.
A Bright Future Ahead
As the Vikings gear up for their upcoming seasons, the fans can look forward to creative programming and a deeper connection with the team. The extension of this agreement aligns with the Vikings’ growth strategy, seeking to provide innovative fan experiences across multiple platforms.
With the Minnesota Vikings and iHeartMedia committed to enhancing the game-day experience, fans can enjoy high-quality coverage, behind-the-scenes access, and exciting new content. As the seasons progress, the future looks bright for both the Vikings and their dedicated listeners.
In a world where digital content is becoming increasingly prominent, this continued partnership highlights the enduring power of radio in bringing communities together. As Martin Nance stated, “We’re excited about the endless possibilities for creating even more meaningful and innovative fan experiences.”
the renewed partnership between the Minnesota Vikings and iHeartMedia Minneapolis is set to redefine the sports radio landscape in the Twin Cities. With a focus on delivering engaging content and a commitment to enhancing fan experiences, this collaboration is sure to excite Vikings supporters and keep them connected to their team until at least 2031.
To learn more about the Vikings and their games, check out their official website.
