Anindita Chatterjee
New England Sports Network (NESN) has teamed up with Wasabi Technologies in a groundbreaking partnership that signifies a new era for sports broadcasting in Boston. This collaboration marks Wasabi as the first official studio sponsor for NESN’s Boston Bruins broadcasts, significantly elevating the profile of the network’s NHL coverage.
On October 10, 2024, the newly branded Wasabi Studio was unveiled at a ribbon-cutting ceremony held at the TD Garden, the home of the Bruins. This studio will become the central hub for NESN’s Bruins programming, including essential broadcasts like pregame, intermission, and postgame shows throughout the hockey season.
Highlighting the Partnership
Cosmina Schulman, NESN’s Senior Vice President of Broadcast and Digital Partnerships, expressed her excitement about the partnership. Our new partnership with Wasabi is an exciting step forward for NESN as we continue to evolve in sports broadcasting,” she stated. She emphasized that Wasabi’s cutting-edge technology and strong ties to Boston make them an ideal partner.
The Wasabi Studio will not only serve as a backdrop for live Bruins coverage but will also prominently feature Wasabi branding and signage throughout its space. This ensures that fans will see Wasabi’s presence in various capacities, including:
- Pregame shows like Bruins Face-Off Live
- Intermission updates through Bruins Overtime Live
- Postgame analysis on Bruins Postgame Final Live
In addition to coverage, the sponsorship will extend to in-game broadcast features and commercials, further integrating Wasabi into the NESN experience.
Interactive Experiences for Fans
Michael Welts, CMO of Wasabi, expressed his enthusiasm for this relationship. “We’re thrilled to deepen our partnership with NESN by unveiling Wasabi Studio at TD Garden,” he said. “This collaboration brings together two Boston icons, and we’re excited to support NESN and the Bruins with hot cloud storage while engaging fans with dynamic game-day experiences throughout the season.”
This partnership not only enhances the viewer’s experience but aims to foster a deeper connection between fans and the game. The integration of technology will create interactive experiences, allowing fans to engage with content like never before.
Wasabi’s involvement in Boston sports is not new. The company also holds the naming rights to the NESN studio at Fenway Park, which launched as the Wasabi Fenway Studio in 2022. This studio focuses on the Boston Red Sox, further cementing Wasabi’s brand among local sports enthusiasts.
Looking Ahead
As the NHL season begins, NESN fans can expect a series of innovative programming and expert insights from the Wasabi Studio. This is a major step in bridging digital technology with sports entertainment, positioning both NESN and Wasabi as leaders in their respective fields.
This partnership also paints a positive picture for local businesses, underscoring the importance of community engagement and sponsorship. By collaborating with regional entities like Wasabi, NESN demonstrates its commitment to featuring innovative solutions that resonate with Boston fans.
Conclusion
The unveiling of Wasabi Studio is an exciting development for NESN and Boston Bruins fans alike. This partnership sets the stage for enhanced game-day experiences, expert analysis, and community engagement. With both organizations deeply rooted in Boston’s culture, the Wasabi Studio is poised to become a landmark in local sports broadcasting. Fans should look forward to a season filled with new opportunities to engage with their team like never before
