Adam Vary
Updated on: October 9, 2024 8:01 am GMT
PayPal Launches Major Ad Campaign Featuring Will Ferrell
SAN JOSE, Calif., Sept. 9, 2024 — In a bold move, PayPal (NASDAQ: PYPL) unveiled its largest advertising campaign in the U.S. to date, starring the beloved actor and comedian Will Ferrell. The campaign, which debuts on television tonight during the NFL’s first Monday Night Football game, pairs Ferrell with a reimagined rendition of Fleetwood Mac’s classic hit “Everywhere.” This initiative aims to highlight the convenience, safety, and rewards of shopping using PayPal and the PayPal Debit Mastercard.
A Star-Studded Ad Campaign
Rather than a simple promotional spot, PayPal’s new advertisement showcases Ferrell navigating a variety of shopping experiences. Viewers will see him visit a supermarket, purchase trendy streetwear from a boutique, and even charge an electric vehicle, all while enjoying the benefits of earning rewards through PayPal. The commercial encapsulates the message that earning cashback while enjoying various shopping activities has never been easier.
“Getting cash back hasn’t been this easy since my boys were little, and I’d take extra Monopoly money while they weren’t looking,” Ferrell said. He emphasizes PayPal’s mission to help customers earn cash back in a delightful and entertaining way.
Why ‘Everywhere’ Matters
The choice of the song “Everywhere” reflects PayPal’s commitment to illustrating how omnipresent its services have become. As Geoff Seeley, Chief Marketing Officer at PayPal, noted, “Our new campaign drives home the idea that PayPal is truly everywhere and more rewarding than ever.” The ad signifies a strategic direction for PayPal, positioning it as an easy, safe, and rewarding payment option for consumers across the United States.
Key Features of the Campaign
In tandem with the advertisement, PayPal has introduced several new features that aim to enhance user experience. The revamped PayPal service, dubbed PayPal Everywhere, includes:
- A new 5% cash back rewards program when using the PayPal Debit Mastercard (subject to terms and conditions).
- The ability to add the PayPal Debit Card to mobile wallets for contactless payments.
- Stackable PayPal checkout rewards through the app.
This integrated approach not only showcases the convenience of PayPal’s offerings but also introduces users to a more interactive shopping experience.
Partnerships and New Features
The PayPal Everywhere initiative is further bolstered by a recent partnership with Apple. Users can now seamlessly add their PayPal Debit Card to Apple Wallet, allowing for tap-to-pay functionality anywhere Apple Pay is accepted. Coupled with an auto-reload feature that allows users to maintain their balance more conveniently, these upgrades are designed to encourage broader usage of digital payment systems.
Expanding Cashback Options
As part of the campaign, PayPal is also featuring a cashback program that allows users to earn up to 5% cash back on purchases in a specific category each month. This category can be customized by the user, with eligible categories through retail partners including DoorDash, Domino’s, Sephora, and others.
A Comprehensive Marketing Strategy
Beyond the television ads, PayPal is launching a far-reaching marketing strategy that encompasses a fresh visual identity, along with platforms such as digital media, streaming services, radio, podcasts, and social media. The campaign aims to solidify PayPal’s presence in the marketplace while attracting a new generation of users.
Geoff Seeley pointed out that this rebranding aligns with PayPal’s commitment to staying at the forefront of digital payment solutions. “This points to the exciting direction we’re heading in as we continue to evolve PayPal into an easy, safe, and rewarding way to shop everywhere.”
The Future of PayPal’s Advertising
This major campaign comes alongside PayPal’s plans to expand its advertising business, leveraging consumer data collected since the company’s inception in 1998. By establishing an ad network aimed at enhancing brand visibility, PayPal hopes to mirror the success of other companies that have effectively monetized their platforms, like Uber, which recently announced significant revenue growth in its own advertising efforts.
As PayPal moves forward with its expansion, ads featuring Ferrell are set to air across various networks for the remainder of 2024, ensuring that the brand message reaches a wide audience.
Find Out More
To find out how to shop with PayPal and use its new services, check out PayPal’s official site. This campaign shows that PayPal is changing how it advertises and is working hard to make online shopping better for everyone.
